Founded in 2009, CrowdAboutNow is one of the leading crowdfunding platforms in the Netherlands with a focus on entrepreneurs. The document focuses on social due diligence in crowdfunding, a tool that makes it possible for every entrepreneur to find financial means for their plans. This innovation is based on the principle of social due diligence, the crowd decides if a plan has potential and makes an assessment of the risk involved. Targets are small business in the country and investors who have a focus on them and who are interested in extra (or alternative) rewards, but who also want to get in contact with local entrepreneurs and support them in other ways.