Under the tagline Fair Finance for All, the third edition of the European Microfinance Day focused on the microfinance clients: young people suffering from the impact of unemployment; senior citizens that are being displaced from the job market; women, particularly single mothers; minorities (e.g. Roma) and migrants; rural populations that have no access to formal financial services; the unemployed who have plenty of business ideas; salaried workers encouraged into self-employment by businesses who are looking to reduce fixed costs; and, least but not last, low-salaried people looking for additional income generating opportunities.
For this 3rd European Microfinance Day, the European Microfinance Network (EMN) and the Microfinance Centre (MFC) put the focus these populations, highlighting their diversity, motivations, concerns, etc. and seeing how microfinance can better serve their current and future needs.
For this purpose, and with the aim of drawing the attention to the members local action, this year the Brussels-based event was replaced by an intensive online campaign carried out during the month of October, under two main hashtags: #2017EMD and #weallcount.
- 20 EMN-MFC members from 13 European countries were directly involved in a total of 20 local actions.
- Considering those indirectly involved in the 3rd EMD, 28 EMN-MFC members from 15 European countries involved in at least 26 local actions.
- A total of 30 mentions were identified in European media from nine European countries, including newspapers, digital platforms and TV channels.
- The #2017EMD was used exactly 200 times on Twitter during the period 2 to 27 October. The hashtag was used on average 3.4 times per day during the whole period of the campaign. On the official day of the EMD (20th October), the hashtag was used 89 times.
- On Facebook , #2017EMD was used more than 100 times. Posts reached a high level of engagement, gathering more than 2000 likes and 200 shares.
- How do members support the access to fair finance for ALL? On the occasion of the Second European Microfinance Day, EMN and MFC asked their members to provide videoclips related to the current theme of the event - Watch!
- Video briefing the Local actions by the members
- Press Release 20/10/2017 Microfinance: a key element to relaunch investment in Europe