Discover how intellectual property (IP) can drive business growth, generate income, and strengthen long-term competitiveness in this practical online session organised by the EUIPO.
š
Date: 27 November
ā° Time: 10:00 ā 11:30 CET
š» Format: Virtual
š Language: English
About the Session
Learn the strategic value of IP for businesses and how innovation can be protected through IP rights. This session will cover ways SMEs can monetise their IPāincluding licensing, franchising, and co-branding and introduce key concepts such as IP valuation and IP due diligence, essential for investment and transactions.
This free online training is a great opportunity for advisers and SMEs to deepen their understanding of IP as a financial asset and explore its role in business strategy.
Agenda
10:00 ā 10:05
Opening remarks
10:05 ā 10:55 ā IP and Finance: Why IP Is an Investment
ā¢ The value of IP for businesses
ā¢ Protecting innovation through IP rights
ā¢ Monetising IP rights
ā¢ IP valuation and due diligence
ā¢ Overview of valuation methodologies
10:55 ā 11:05
Virtual coffee break
11:05 ā 11:30 ā Practical Exercise
Case study to apply the concepts discussed.
Register to the Session here
