Train the Adviser – IP and finance: monetising IP rights
This session of the Train the Adviser programme, organised by the European Union Intellectual Property Office (EUIPO), explores the growing importance of intellectual property (IP) as a strategic financial asset for businesses.
In today’s innovation-driven economy, IP is no longer just a legal protection mechanism. It is a key driver of business value, investment readiness, and growth. This training focuses on how companies, particularly SMEs, can actively monetise their intellectual assets through practical and accessible approaches.
Participants will gain insight into how IP can be leveraged to unlock new revenue streams and improve access to finance, including through licensing, franchising, co-branding, and technology transfer. The session also introduces the fundamentals of IP valuation and IP due diligence, increasingly essential tools in investment and funding decisions.
Designed for business advisers, consultants, and professionals working with SMEs, the training provides practical guidance on how to support companies in turning innovation into measurable economic value.
Key topics include:
- Intellectual property as a business asset
- Strategies for monetising innovation
- IP exploitation models (licensing, franchising, partnerships)
- Introduction to IP valuation and financial assessment
- Real-world business case studies
This webinar is part of the EUIPO’s Ideas Powered for Business initiative, aimed at strengthening the competitiveness of European businesses by helping them make better use of their intangible assets.