SIFTA webinar – Enhancing Financial Literacy for Microbusiness Success

Join us on 8 May for “Enhancing Financial Literacy for Microbusiness Success”, a session dedicated to exploring why a firm grasp of financial fundamentals is essential for microbusiness owners. Managing operations efficiently requires more than passion — it demands sound financial knowledge.

This session will help participants deepen their financial literacy and gain practical tools to manage their business finances better. By understanding key economic principles, microbusiness owners can make smarter, more informed decisions that support their businesses’ sustainability and future growth.

We will focus on actionable insights and real-life applications, empowering attendees to take immediate steps toward stronger financial management.

We’re delighted to welcome Tom Cooney, Professor of Entrepreneurship at Technological University Dublin and Director of the Centre for Entrepreneurial Behaviour, Inclusion and Innovation. Professor Cooney, a renowned expert in the field, has advised governments, the European Commission, the OECD, and various international organisations.

He has served as President of the International and European Councils for Small Business and chaired the 2014 ICSB World Entrepreneurship Conference. With over a dozen books, numerous articles, and case studies, his expertise, particularly in minority entrepreneurship, makes him a leading voice in entrepreneurial research and policy.

📆 Date: May 8th, 2025
🕑 Time: 02:00 PM – 04:00 PM (CET)
🔗 Registration Link: https://us06web.zoom.us/meeting/register/Z1wztcIDQP6XjQc7RqOmXw